Laces Make the Sneaker

Think shoelaces are just there to keep your sneakers on your feet?

Oh, no. We can do so much better than that.

There are hundreds of different ways to lace, loop, weave, twist and tie your sneakers, from super-simple changes you can do in a minute to intricate designs that turn your laces into a feature all on their own.

And that’s where the fun begins.

Your sneakers. Your laces. Your way.

You don’t need fancy shoes or complicated techniques to create something fabulous.

Try a different criss-cross. Skip an eyelet. Change the direction. Create a straight-bar effect. Double up your colours. Play with the tie-off. Hide the bow. Move it to the side. Or go gloriously over-the-top with a more intricate woven design.

Some of the more elaborate lacing styles need longer laces, but even with a standard pair of sneakers and regular-length laces, there are loads of ways to create a look that’s neat, flattering, unexpected or just a little bit crazy.

There really are no rules.

This is where colour gets REALLY fun

Our shoelace kits give you gorgeous colour options to play with, so why stop at simply threading them through your sneakers the way they came out of the box?

The way you lace your sneakers can completely change how those colours appear.

A bright colour can become the hero. Two colours can work together. A contrasting lace can add just the right amount of pop. And a clever lacing pattern can make even a simple sneaker suddenly look completely different.

It’s one more way to create sneakers that feel unmistakably yours.

Laces are just the beginning…

Actually, scratch that.

Laces aren’t the beginning. They’re the END.

They’re the finishing touch.

The ooh-la-la.

The topping on the cake.

The little detail that pulls everything together and takes a pair of sneakers from nice to WHERE DID YOU GET THOSE?

That’s why we think laces make the sneaker.

So experiment. Untie them. Start again. Try something weird. Mix your colours. Find a lacing style you’ve never tried before.

Because when there are hundreds of ways to tie a shoelace, why would you always do it the same way?

Go on. Make those sneakers yours.